June 8, 2011

By Stephanie H. Blake, Assistant Professor, Department of Communication, University of Colorado Colorado Springs
(This article appears in the June, 2011 issue of The ACUPCC Implementer)

The ACUPCC

As public relations practitioners and educators know, the only initiative more difficult than changing opinions is changing behavior. To add to the challenge, changing opinions does not necessarily result in changed behavior. So, we can hope, but not assume, that educating our students about the consequences of climate change will cause them be more aware and to turn off the lights when they leave a campus classroom, for example. Since ACUPCC signatories commit to not only educating their campuses, but also changing behaviors by way of reducing net greenhouse gas emissions, how do we talk to students about climate change in ways that will result in behavioral change? In other words, what messages are most likely to persuade, and what channels are most likely to effectively deliver the messages that lead to change?

During the spring and fall semesters of 2010, as a faculty member in the Communication Department of the University of Colorado Colorado Springs (UCCS), I partnered with the campus’s Office of Sustainability, the unit tasked with educating about climate change and facilitating behavior change, to determine the messages and tactics that might be most effective in reaching the UCCS student body.

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May 31, 2011

by Judy Groleau, Vice President of Development, Second Nature
(This post is part of a weekly series by the Second Nature team about why we do what we do.)

In retrospect, very early on in my life, I can recall two constant themes that arose in almost of all the communication in my home as a child. It did not matter what the topic of discussion was, delivered in a soft spoken manner or as loud as shattering glass, somehow it always centered around money or more succinctly put, not enough money to make ends meet.  I believe that this is why I ended with a career in Development.

I am the youngest of five children and we were always encouraged to share as kids.  For me, it was always important to have things to call my own.  I would never share things unless my father or mother forced me to.  I remember always being eager to make a trade in lieu of sharing and was usually pretty successful at swaying one from “sharing something” to having one commit to “trading” instead.  No matter how many times I got the lecture from my dad, “You know they name streets after you, one way” it never dawned on me that there was any other way but to trade.  I always felt like a success when I was able to clench that “deal.”

The toy I dreamed most of having as a child was a cash register.  I spotted it in the annual edition of the Sears and Roebuck Christmas Wish catalog.  It was an especially good Christmas that year as Santa left me that very toy under the Christmas tree.  It was a hot pink, Tom Thumb, metal cash register with black buttons.    I ran about the house making and placing price tags on everything.  I made my own currency.  I sold siblings objects that belonged to them, back to them all for the love of the “transaction.”

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May 31, 2011
Posted in: Partnerships

Second Nature is happy to share the following announcement from our friends at the Journal of Sustainability Education:

ENJOY SOME GREAT SUMMER READING

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May 25, 2011
Posted in: ACUPCC, Partnerships

By Peter Bardaglio, Senior Fellow, Second Nature

Welcome to the May 2011 issue of the TCCPI Newsletter, a monthly update from the Tompkins County Climate Protection Initiative (TCCPI).

TCCPI Backs Plan for Sustainability Center on the Commons

Ithaca Commons

Ithaca Commons on a sunny spring day!

Members of the Tompkins County Climate Protection Initiative at a recent meeting strongly endorsed the concept of a sustainability center located on The Commons indowntown Ithaca and identified the establishment of such a center as one of its top priorities for 2011.

The proposed sustainability center will foster broader community awareness and involvement in sustainability efforts in Tompkins County. Local residents, visitors, and students from nearby educational institutions can learn and interact with a wide range of sustainability projects and programs underway in Tompkins County and the Finger Lakes region.

Displays, videos and interactive exhibits will allow visitors to the center to become informed about, and engaged in, those efforts. The facility will be staffed by a program coordinator, work-study students, and volunteers, and could provide office and meeting space for sustainability projects and internships.

The Sustainability Center Steering Committee is made up of the following individuals, all of whom are TCCPI members:

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May 23, 2011

By Peter Bardaglio, Senior Fellow, Second Nature
(This post is part of a weekly series by the Second Nature team about why we do what we do.)

“The difficulty lies, not in the new ideas,” John Maynard Keynes has observed, “but in escaping from the old ones.”  Nowhere is the truth of this observation clearer than in our continued adherence to an economy based on fossil fuels.  As more than one study has determined, we have the means at our disposal to move into a clean energy world in which the power of the wind, sun, water, tides, and other renewable sources is tapped and runaway climate change is averted.  The latest of these studies comes from the United Nations’ Intergovernmental Panel on Climate Change, which earlier this month released a report surveying the already existing technologies that, in combination, could make this happen.  The critical missing components are the necessary policies that would drive change in this direction and the political will to implement them.

I get up every day and do the work that I do because I want to help create the public pressure and culture of collaboration that will make these changes occur.  I get up every day and do the work that I do because I believe each one of us has the responsibility to be a subject in history and not just an object of history.  I get up every day and do the work that I do because there is no silver bullet, no magic wand, that can make the immense problems confronting us go away.  The only thing that will work is to escape from the old myths of independence and self-reliance and embrace the truths of interdependence and mutuality.

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May 17, 2011
Posted in: ACUPCC

Through the ACUPCC, institutions agree to reduce and eventually eliminate their net greenhouse gas emissions from specified sources – including some indirect “Scope 3” sources, specifically: regular commuting to and from campus, and air travel paid for by the institution.  These Scope 3 emissions can be tricky to measure, and in fulfilling the ACUPCC schools have come up with creative and effective ways for doing so, from estimates based on zip codes to campus-wide surveys.

Now, initiatives like the ACUPCC are helping to drive innovations and new solutions to help organizations tackle these challenges more effectively.  A few years ago, students atMiddlebury College, conceived of Brighter Planet– and recently they’ve partnered with MasterCard to help organizations track travel emissions by calculating and reporting emissions from flights, hotel stays, car rentals, etc. based on purchases with corporate cards.

Learn more about the program in this article.

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May 13, 2011

By Vanessa Santos, Intern – Advancing Green Building Initiative, Second Nature

(This post is part of a weekly series by the Second Nature team about why we do what we do.)

As a recent college graduate with just one year of experience in the “real world,” I have a lot of questions I tend to ask myself on a daily basis.

Amid that unknown abyss that faces most fresh college graduates, I find most of my questions start with the word “what:” What can I do with my college degree? What can I afford to buy and eat for dinner tonight? And most importantly for me, what can I do that will make a positive and lasting impact on our society and the world?

The 2010 Advancing Green Building Team in San Antonio, TX

The 2010 Advancing Green Building Team in San Antonio, TX

Admittedly, these aren’t easy questions for anyone to answer. A few months before graduating Boston University in 2010, I made a one-year commitment to an internship at Second Nature, deciding that this would be the first small professional step I would take to being able to answer all these questions.

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May 10, 2011

by Al DeLuca, Web Applications Developer, Second Nature
(This post is part of a weekly series by the Second Nature team about why we do what we do.)

Growing up there were two things that influenced why I work: books and go-karts. This might seem an odd mix, but it’s how things were for me. Go-karts were part of my nurturing, while books spoke to an innate nature in me, expressed as a predisposition towards language. Nature and nurture working in tandem, not as binary opposites, has been my life’s ambition and of late, if not my life’s work, at the very least the work I get paid for. Coming to Second Nature, thus far, has been an opportunity to find synthesis of thought and action and embodiment of ideas shared amongst like-minded individuals.

My family owned an amusement park on Cape Cod, Massachusetts which included as its prime draw the longest go-kart track in the commonwealth -- and the second longest in the country – at just over a third of a mile. While some might think this is every kid’s dream come true, it was considerably less fun than one might imagine. The smells of exhaust fumes and axle grease permeate my earliest memories, and work, at least during the busy summer season, went on late into the night. There were dangers as might be expected where horsepower meets adrenaline. There were aspects to it not fit for print. It was fun, but as it commuting to my brother and I, it slowly sunk in that “this much fun isn’t normal.” But I digress.

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May 5, 2011
Posted in: ACUPCC, Partnerships

By Mike Jara, Assistant Dean of Facilities, University of South Carolina Aiken

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May 5, 2011

By Matthew Inman, Albert Einstein Distinguished Educator Fellow, U.S. Department of Energy 
(This article appears in the May, 2011 issue of The ACUPCC Implementer)

To better educate Americans, the U.S. Department of Energy (DOE) is leading a collaborative effort, the Energy Literacy Initiative (ELI), to define and promote energy literacy. If more people had a basic understanding of energy, resources, generation and efficiency, families and businesses could make more informed decisions on ways to save money by saving energy. More broadly, people would better understand the energy landscape, allowing them to better understand local, national and international energy policy. Current national and global issues such as safeguarding the environment and our nation’s energy security highlight the need for energy education. The U.S. is behind in the global movement toward clean energy. We must become a leader in this movement to lead the 21st century global economy. The need for energy education has never been more pertinent.

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